Consistent brand identity. Do you have it? If not, you should. What is this crazy designer lady talking about? The way you present your visual marketing material out to the world. Here are a few simple tips for a professional look:
- Limit your typefaces to 2-3 max
A good rule of thumb is to use 2-3 typefaces or fonts for your brand identity at maximum. A good way to choose your base typeface is by looking at your logo. You can either mimic that font or use a complementary font. A great book that outlines typeface pairing is The Non-Designer’s Design Book by Robin Williams.
- Use consistent colors/design across all digital and printed materials
When you’re establishing your brand identity (such as your logo) take that time to discover your color palette. Much like choosing a typeface you should keep your color palette to a minimum (between 2-5 colors) and be sure to incorporate some neutrals or contrasting colors with it as well. A great tool for choosing a color palette is Adobe Color.
- Make sure you’re using crisp, clear photos with your marketing material
This should be a no-brainer but you’d be surprised how many times it happens. And I get it! Being a business owner we get busy. But please, please take a moment to use clear images in your brand identity. Remember everything you do is your brand and what we put out there reflects on how we would like our brand to be portrayed. Having crisp images reflects on our brand positively and professionally. My favorite website for free stock photos is Unsplash. You can find all kinds of images for your business needs without having to pay a cent!